About Us
Stories of Synergy4WBO
Running a small business is challenging enough. Being a minority or a woman business owner adds additional hurdles when it comes to securing capital, access to mentors and advisors, business development, networking, racism, and social injustice.
There have always been longstanding racial and gender disparities in business ownership. To top it off, the past pandemic has disproportionately devasted minority-owned and women-owned businesses.
We’re taking a bold stand to build a better tomorrow. Support small, minority and women-owned businesses.
According to a recent 2024 report by Small Business Trends Alliance (SBTA) and Senate’s Small Business Trends (SSBT), the top challenges faced by small business owners are:
Lack of Role Models and Mentors
Lack of Role Models and Mentors
Lack of Funding / Cash Flow
Lack of Funding / Cash Flow
Lack of Marketing/Advertising
Lack of Marketing/Advertising
Running a small business is challenging enough. Being a minority or a woman business owner adds additional hurdles when it comes to securing capital, access to mentors and advisors, business development, networking, racism, and social injustice.
There have always been longstanding racial and gender disparities in business ownership. To top it off, the recent pandemic has disproportionately devasted minority-owned and women-owned businesses.
Mission
To increase opportunities for people of color and women-owned small businesses. To provide a diverse and inclusive community that supports, emboldens, and cultivates people of color and women-owned businesses. Hence, changing their future!
Vision
We see a future where minority and women small business owners in underserved communities can strengthen their knowledge, improve their marketing, gain access to capital and grow beyond their unimaginable potential. Thus, changing their future!
How we plan on achieving our vision
- Strengthen relationships with financial institutions and CDFIs to provide access to capital.
- Provide education on various funding options available in the market.
- Master your finances with expert guidance through individualized coaching, helping you manage and optimize your business finances effectively.
- Create custom digital video asset for every mentee for business promotional purposes.
- Facilitate networking events and selling within the community.
- Promote member businesses on Synergy’s social media platforms.
- Create a mentor-mentee match based on the area of expertise and need. This will be one on one mentoring sessions addressing specific growth needs.
- Provide education and learning opportunities to learn from the SMEs and thought leaders in the industry.
- Provide personal coaching services to address social and emotional challenges and to ensure maximum member benefit.
Executive Director
Dr. Kim R. Grimes
Executive Director
