Yelsi leads the sales and revenue charge at Surface Workshop, a manufacturing company specialized in providing custom architectural millwork and case goods for corporate environments and luxury residential markets. As a minority owned and majority woman owned company, Surface Workshop is poised for growth in the South Florida region. Yelsi played a key role in the remarkable increase of revenue growth as she joined the team in 2015 and took sales from under 1 Million to 3 Million from one year to the next. She took the company from a small family shop of 5 employees to a more professional full-service operation catering to the top contractors in South Florida with 18 full time employees. She believes strong client relationships along with a superior level of craftsmanship are at the core of Surface Workshop’s success. With a main focus on business development, she is responsible for developing new strategic partnerships, identifying and developing new potential revenue streams and increasing the value of current clients.
Yelsi obtained a Bachelor of Science from Florida International University in 2005 and is a licensed and registered Interior Designer in the state of Florida. The early part of her career was spent in world class architectural firms as a junior designer and later as a project manager. There she gained experience in contract administration for large scale projects including the renovation of the historic Fillmore at Jackie Gleason Theater, MTV Latin America HQ and Moody’s Investor Services. She is an active member of the IIDA South Florida Chapter and was on the 2019 POP committee dedicated to raising funds for advocacy within the profession. She is also a LEED Accredited Professional with experience in carrying out LEED certified projects.
She resides in Miami, FL with her husband of 18 years and her two daughters Olivia and Camila. She enjoys traveling with her family and exposing her girls to different cultures and broadening their experiences as world citizens. She enjoys serving her community as an active member of Vous Church through monthly outreach programs that benefit nonprofit organizations and underprivileged individuals. She has had a lifelong passion for long distance running and enjoys a good book.
